Privacy & Cookies Policy

The new General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council (generally known as “the GDPR”) is in force as of 25.5.2018, with the aim of enhancing the protection of personal data for all individuals within the European Union.

PRIMEVIEW (“We”) are committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us on  (“our site”), or in our studies, will be processed by us. Taking part in our surveys and research is entirely voluntary. Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of this Privacy Policy, “personal data” means any information which relates to an identifiable living individual.

Lawful Collection and Use of Data

PRIMEVIEW collects information in several ways from different parts of our site, and online, face to face or telephone studies.

The main purposes for which we use your personal data are to:

  • Contact you for studies via email, through mobile notifications or texts or any other proposed communication options
  • Inform you of updates to our services, new features and details relevant to you through communications
  • Select you for future studies
  • Help you when you contact our support team
  • Allow us to reward you with the promised incentives
  • Protect PRIMEVIEW from fraudulent behaviour
  • Prevent multiple entries in studies by the same individuals (in line with our Terms and Conditions)
  • Update, enrich and clean our database to improve our usage of data, allowing us to better select you for studies and receive communications

We have set out below more detailed information about how we use your personal data. We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:

  • we have your consent for the use of your personal data
  • we need to use your personal data in order to perform a contract with you
  • we need to process your data to comply with a legal obligation
  • we need to process your data in order to protect your vital interests or someone else
  • the processing is necessary to perform a task in the public interest or
  • the use of your personal data is necessary for our (or our clients’) legitimate interests (in which case we will explain what those interests are).

We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know. 

When you participate in our research, we may ask you for a range of information, including, for example, your personal opinions, and demographic information, such as your age and years of practicing your profession. You may decline to answer any questions or withdraw from participation in a study at any time.

Our third-party partners are all contractually bound to keep any information they collect and disclose to us, or that we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.

Third Parties and Data Transfer:

You can be assured that we will protect your privacy. We will not make your personal information available to anyone without your agreement unless it is for research purposes only or if required by law. This includes your name and e-mail address.

We may share your personal data with vendors to fulfil data processing requirements, e.g. data matching, third party service providers, online ad effectiveness measurement, scientific publication, pharmacovigilance /safety follow up.

Your personal information may be collected, stored, transferred or processed by 3rd party service providers for research-related purposes, such as data processing, and fulfilment of incentives. They are all contractually bound to keep any information they collect and disclose to us or, we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own.

Confidentiality, Security and Industry Requirements:

We take appropriate technological and organizational measures to protect the personal information submitted to us, both during transmission and once we receive it. Our security procedures are consistent with generally accepted lawful standards used to protect personal information.

All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.

We adhere to the following standards and industry requirements:

  • EphMRA (European Pharmaceutical Marketing Research Association)
  • ESOMAR (European Society for Opinion and Marketing Research
  • SEDEA (ΣΕΔΕΑ-Associations of Poll & Market Research Companies)

Cookie Disclosures

Cookies are small text files stored on your computer by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used by web developers to help users navigate their websites efficiently and perform certain functions. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server.

Our site uses Google Analytics (GA) to monitor user activity. For behavioral tracking research, we use optional HTTP cookies / software applications, but only if you have given your explicit consent to such cookies / applications.

We use this automatically collected information to analyze trends such as browser usage and to administer the site, e.g. to optimize the study experience depending on your browser type. We may also use your IP address to check whether there have been multiple participations in the study from this IP address. 

Rights of Individuals:

To request access to personal data that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in “How to Contact Us”.

You have the following rights in relation to your personal data:

  • Right to change your mind and to withdraw your consent
  • Right to access your personal data
  • Right to rectify your personal data
  • Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
  • Right to port your personal data (portability right)
  • Right to restrict processing of your personal data
  • Right to object to the processing of your personal data

We shall also notify third parties to whom we have transferred your personal data of any changes that we make on your request.

Data Storage and Retention

Personal information will be retained only for such period as is appropriate for its intended and lawful use, in this case we shall retain data for 24 months, unless otherwise required to do so by law, or contractually agreed by our clients. Personal information that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.

Notification of Material Changes:

We reserve the right to change, add to, or remove portions from this Privacy Policy at any time. You should read this page regularly to ensure you are updated as to any changes. We will always display the most up-to-date policy on this web page.

Last updated: 15/11/2018

How to Contact Us:

Our Data Protection Officer is Gina Dritsa. Questions regarding this Privacy Policy and access requests should be directed to 


If you have a complaint on our use of your information, please contact us directly, at your earliest convenience, so that we can address immediately your complaint. You can also contact the Hellenic Data Protection Authority via their website at or at:

Hellenic Data Protection Authority

Kifissias 1-3, 115 23 Athens, Greece

Call Centre: +30-210 6475600

Fax: +30-210 6475628