Qualitative research solutions


  • Our experienced staff combines their academic and psychoanalytic training with creativity, thus providing high potential results.
  • Areas of expertise include:
    – Awareness, attitude and usage
    – Brand equity
    – Brand awareness and positioning
    – Customer satisfaction
    – Corporate identity
    – Advertising and promotion
  • Populations under investigation include:
    – Physicians (hospital based, private practice, KOLs)
    – Pharmacists (retail and hospital pharmacists)
    – Patients, caregivers and patient associations
    – Other health related professionals e.g. nurses, dieticians, etc.

Quantitative research solutions

  • Corporate Satisfaction-(WEB-QUEST)
  • Customer Satisfaction-(WEB-QUEST)
  • Congress-(WEB-QUEST)

  • Focus Groups


Advisory Boards

“Advisory Boards should only be held to enable companies to answer legitimate business questions to which they do not already know the answer.” 

Prescription Medicines Code of Practice Authority (PMCPA)

  • Organizational Outline:
    – Objectives & Agenda setting
    – Invitations & Contracting with attendees
    Selection & Booking of hosting venue (plus relevant logistics)
    – Training of the facilitators
    – Preparation of printed material
    – Presentations and discussion guides preparation
    – Minutes preparation & distribution. Outcomes reporting.
  • Types of Advisory Boards:
    – Medical advisory boards
    – Marketing advisory boards
    – Access advisory boards


Surveys Quali & Quanti Therapeutic Areas of Expertise

  • Qualitative Market Research (Focus Groups, F2F Interviews etc.)
  • Quantitative Market Research (Surveys, CATI, Concept testing etc.)

Therapeutic Areas of Expertise

  • Therapeutic Areas of Expertise
  •  Oncology
  • Hematology (CML, MM, cHL)
  • Hepatitis
  • Rheumatoid Arthritis
  • Diabetes
  • Hypertension
  • Dyslipidaemia
  • Atherothrombosis
  • GI track Diseases
  • CNS (Schizophrenia,Depression, Bipolar disorders,Epilepsy etc.)
  • Respiratory tract Disorders